Dani Fernández  

Author - CRM Management

With more than a decade of experience in B2C CRM within the iGaming industry, Dani Fernández has played a pivotal role in designing and executing customer strategies across global Casino and Sportsbook brands.

Over the years, he has led international lifecycle marketing programs, built and scaled CRM teams from the ground up, and consistently delivered strong results in retention, reactivation, and player engagement. His work spans multi-channel, multi-market environments, always with a focus on performance, automation, and team empowerment.

A true operations leader with a hands-on mindset, Dani’s courses focus on the core of CRM execution, translating business goals into concrete strategies and turning insights into action.

At House of iGaming, he brings his experience and mentorship to the next generation of CRM professionals ready to master their craft.