Author - Key Account Management

With over 8 years of hands-on experience in the iGaming industry, Francesco Luna has grown through every stage of VIP and Key Account Management - from frontline service roles to leading multi-market teams at one of the sector’s most prominent operators.

Francesco has developed a reputation for excellence in player engagement, strategic leadership, and cross-functional team collaboration. Over the years, he’s trained and mentored dozens of KAMs, designed performance-focused strategies, and delivered player-centric solutions across high-volume B2C operations. His leadership has earned him industry recognition, including the prestigious "VIP Idol of the Year" award in 2021.

Known for his structured mindset and passion for continuous improvement, Francesco now shares his expertise to help professionals elevate their approach to VIP account management with practical, battle-tested insights built on real experience.