Introduction to VIP Management - By Francesco Luna

  • Author: Francesco Luna
  • Level: Advanced
  • Study time: X hours
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Course overview
This course provides a comprehensive introduction to VIP Management within the iGaming industry. Led by Francesco Luna, an experienced Key Account Team Manager, it covers essential strategies for identifying, nurturing, and retaining high-value players. Through real-world examples and practical insights, learners will understand the role of VIP teams, personalisation tactics, communication best practices, and how to deliver premium experiences that drive long-term loyalty and revenue.
  • Video time: X hours
  • Exams: X

Why should I take this course?

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For your career

Personal brand

Learning paths

Whether you want to boost your career within the company you are working or grow at your own business by applying the latest strategies we teach, this is the way.
You will learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
We guarantee you an exceptional experience with flexible learning paths and professional guidance

Meet the instructor

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Francesco Luna
Francesco Luna
Author - Key Account Management

With over 8 years of hands-on experience in the iGaming industry, Francesco Luna has grown through every stage of VIP and Key Account Management - from frontline service roles to leading multi-market teams at one of the sector’s most prominent operators.

Francesco has developed a reputation for excellence in player engagement, strategic leadership, and cross-functional team collaboration. Over the years, he’s trained and mentored dozens of KAMs, designed performance-focused strategies, and delivered player-centric solutions across high-volume B2C operations. His leadership has earned him industry recognition, including the prestigious "VIP Idol of the Year" award in 2021.

Known for his structured mindset and passion for continuous improvement, Francesco now shares his expertise to help professionals elevate their approach to VIP account management with practical, battle-tested insights built on real experience.
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